@article{席悦:62, author = {席悦, 蒋玉石, 王烨娣, 苗苗}, title = {文字书写方向和产品朝向的广告效果研究 ——基于眼动实验的实证分析}, publisher = {营销科学学报}, year = {2022}, journal = {营销科学学报}, volume = {2}, number = {2}, eid = {62}, numpages = {20}, pages = {62}, keywords = {文字书写方向;产品朝向;品牌或产品定位;注意效果;说服效果}, url = {http://www.jms.org.cn:8081/jms/CN/abstract/article_385.shtml}, doi = {} }