关键词: 冲突, 资源编排, 资源组合, 核心能力, 市场适应性

Abstract: Resolving the conflict between the highly uncertain external environment and the enterprise's own resources/capability constraints has become the focus of the marketing field. Based on the perspective of resource orchestration, this study uses the longitudinal case study methods and explores how manufacturing enterprises can improve market adaptability through resource orchestration. The results show that: (1) Resource orchestration involves three processes: structuring, bundling and leveraging, and the orchestration of focus resources is the key to improving market adaptability. (2) Facing the conflict between the dual pressures of market and technology and the constraints of the enterprise's own resources/capacity. Enterprises through constructing “additional”, “complementary” and “network” resources composition, and will promote core capability dynamic evolution from “unitary” to “pluralistic” ability. (3) Manufacturing enterprises achieve market adaptability based on the polarization ability which focus on a certain point, the ambidextrous competence which to resolve conflicting behaviors, and the composition ability which can create composition competitive advantages. The research conclusions expand the research on market adaptability and have enlightenment and guiding significance for manufacturing enterprises how to improve the market adaptability.

Key words: Conflict, Resource orchestration, Resource composition, Core capability, Market adaptability