营销科学学报 ›› 2017, Vol. 13 ›› Issue (2): 71-94.

• 论文 • 上一篇    下一篇

来源国文献计量分析

汪涛 ,聂春艳 ,刘英为 ,孟佳佳   

  1. 汪涛,   武汉大学经济与管理学院教授,E-mail:wangtao@whu.edu.cn
    聂春艳,武汉大学经济与管理学院博士研究生,E-mail:niechunyan8712@163.com。
    刘英为,湖北文理学院创新创业学院讲师,E-mail:1020872594@qq.com。
    孟佳佳,辽宁大学新华国际商学院讲师,E-mail:mengjiajia617@sina.com。
  • 出版日期:2017-06-30 发布日期:2018-03-20
  • 基金资助:

    基金资助:本研究得到国家自然科学基金重点项目(71532011)、教育部哲学社会科学研究重大课题攻关项目(14JZD017)和国家自然科学基金面上项目(71272226)的资助。非常感谢三位匿名评审专家所提的宝贵修改意见和建议。

A Scientometric Analysis of Country-of-Origin Research

Wang Tao, Nie Chunyan, Liu Yingwei, Meng Jiajia   

  1. Wang Tao,    Economics and Management School of Wuhan University;
    Nie Chunyan, Economics and Management School of Wuhan University;
    Liu Yingwei, School of Innovation and Entrepreneurship, Hubei university of arts and science;
    Meng Jiajia, Sun Wah International Business School Liaoning University
  • Online:2017-06-30 Published:2018-03-20

摘要:

在经济全球化的背景下,来源国对产品和品牌国际化显得愈加重要,为此学者们进行了众多研究并取得了不少值得关注的成果。本研究通过对WOS数据库中精确检索到的799篇英文和在CNKI精确检索到的70篇中文来源国文献进行科学计量分析,然后分别从来源国概念演化、作用机制、前因变量、调节变量和结果变量对现有文献进行了系统的回顾与梳理,最后得出了来源国效应的一个完整模型,不仅为后续研究提供了一个结构化的脉络,更有助于未来学者们更好的探讨在国际化背景下如何管理中国的来源国形象。

关键词: 来源国, 来源国形象, 来源国效应, 文献计量

Abstract:

Under the background of economic globalization, country-of-origin becomes more and more important to the product internationalization and brand internationalization, therefore many scholars carried out research and made a lot of remarkable achievements. This research made a scientometric analysis to 799 articles which retrieved accurately from the WOS database, and 92 articles which retrieved accurately from the CNKI database. Then we made a systemic examination to the articles, which based on the conceptual evolution, theory mechanism, antecedents, moderator variables, and outcome variables of country-of-origin. Finally we obtained a complete model of country-of-origin effect, it not only provides a structured context for the subsequent research, but also gives more help for scholars to better explore how to manage the country-of -origin image under the international background for future.

Key words: country of origin, country of origin image, country of origin effect, scientometric analysis