上市公司的市场导向：公司股权结构的影响

营销科学学报

上市公司的市场导向：公司股权结构的影响

宋竞王锐符国群

宋竞，西南交通大学经济管理学院讲师，Email: jsong@home.swjtu.edu.cn。
王锐，北京大学光华管理学院助理教授，Email: rwang@gsm.pku.edu.cn。
符国群，北京大学光华管理学院教授，Email: fugq@gsm.pku.edu.cn。

出版日期:2012-12-01 发布日期:2013-03-20
基金资助:
非常感谢匿名评审专家为本文的改进和完善所提供的建设性意见和建议。本研究得到国家自然科学基金项目(71090402/G01，70902013，70972012)、中央高校基本科研业务费专项资金科技创新项目(SWJTU11CX093)、北京大学青年教师科研启动基金项目的资助，特此致谢。

Market Orientation of Publicly Traded Firms in China: The Effects of Ownership Structure

Song Jing, Wang Rui, Fu Guoqu

Song Jing, School of Economics & Management, Southwest Jiaotong University;
Wang Rui, Guanghua School of Management, Peking University;
Fu Guoqu, Guanghua School of Management, Peking University.

Online:2012-12-01 Published:2013-03-20

摘要/Abstract

摘要：

培养市场导向有助于公司增强市场竞争力，然而中国上市公司在市场导向的发展水平上尚存在巨大差异。以代理理论为基础，本研究将股权结构引入市场导向前置因素研究来具体探讨这种差异性。在利用258家上市公司一手和二手数据进行实证分析后发现：上市公司股权结构与公司市场导向水平显著相关，且公司规模和成立时间对这种关系具有调节作用。

关键词: 市场导向, 股权结构, 市场竞争力

Abstract:

Although market orientation plays a crucial role in building firm market competitive competence, China’s publicly traded firms vary enormously in their levels of market orientation. Based on agency theory, this study examines the antecedents of market orientation from the perspective of a firm’s ownership structure. We provide empirical evidence that the differences in ownership structure are closely related to varying levels of market orientation across firms. Moreover, the relationship between ownership structure and market orientation is contingent on firm size and age. This study enriches the extant market orientation literature by exploring the important but understudied role of ownership structure.

Key words: Market Orientation, Ownership Structure, Market Competitiveness

宋竞王锐符国群. 上市公司的市场导向：公司股权结构的影响[J]. 营销科学学报.

Song Jing, Wang Rui, Fu Guoqu. Market Orientation of Publicly Traded Firms in China: The Effects of Ownership Structure[J]. Journal of Marketing Science.