营销科学学报 ›› 2014, Vol. 10 ›› Issue (3): 1-18.

• 论文 •    下一篇

中国高校市场学研究会30年的那些事

吴健安   

  1. 吴健安(1930-),云南财经大学教授、中国高等院校市场学研究会顾问。E-mail:jawu88@126.com.
  • 出版日期:2014-09-01 发布日期:2014-11-10

30 Years' Documentary of China Marketing Association of University

Wu Jian-an   

  1. Yunnan University of Finance and Economics, Kunming 650221
  • Online:2014-09-01 Published:2014-11-10

摘要:

本文是作者近30年参加中国高校市场学研究会活动的历史回顾,记述了学会艰苦创业的前九年、蓬勃发展的十年以及秘书处进京的十一年三个阶段的主要活动和成就。为力求真实,主要参照历年《CMAU市场学研究会简报》,并依据作者三十次参加筹备会和年会的耳闻目睹,对已卸任的三位老会长任期的工作作出评价。

关键词: 历史回顾, 营销学术共同体, 中国高校市场学研究会

Abstract:

As the historical retrospect of the nearly 30 years' activities of China Marketing Association of University, this paper describes some major activities and achievements of CMAU in three stages: 9 years of arduous pioneering, 10 years of vigorous development and 11 years of secretariat in Beijing. To reflect the reality, the documentary mainly makes references to annual brief report of CMAU. What’s more, this paper evaluates three former presidents’ work and contribution based on what author observes and interviews in the thirty times to participate in the preparatory meeting and the annual meeting of CMAU.

Key words: A Historical Review, Marketing Academia , China Marketing Association of Universities