营销科学学报 ›› 2024, Vol. 4 ›› Issue (3): 113-130.

• • 上一篇    下一篇

基于元分析的客户集中度与企业创新关系研究

沈璐,李艳玲,冯云焕   

  1. 沈璐,通信作者,大连海事大学航运经济与管理学院副教授,E-mail: shl925@foxmail.com  李艳玲,大连海事大学航运经济与管理学院硕士研究生,E-mail: lyling61@163.com  冯云焕,大连海事大学航运经济与管理学院硕士研究生,E-mail: fyunhuan@126.com
  • 出版日期:2024-07-16 发布日期:2024-09-26
  • 基金资助:
    本研究得到国家自然科学基金委面上项目(编号:72272021)和辽宁省“兴辽英才计划”(编号:XLYC2210033) 资助,特此致谢。

A meta-analysis on the relationship between customer concentration and enterprise innovation

Shen Lu, Li Yanling, Feng Yunhuan   

  1. Shen Lu, School of Maritime Economics and Management, Dalian Maritime University  Li Yanling, School of Maritime Economics and Management, Dalian Maritime University  Feng Yunhuan,School of Maritime Economics and Management, Dalian Maritime University
  • Online:2024-07-16 Published:2024-09-26

摘要: 客户集中度是影响企业创新的重要因素,但关于前者究竟是促进还是抑制后者,现有的研究结论仍存在争议。本文运用元分析的方法对现有研究进行定量整合,通过区分创新投入和创新产出两个视角,厘清客户集中度对企业创新的影响;同时,基于资源依赖理论和组织学习理论,识别了影响二者间关系的情境因素。通过对38篇实证文献中的72个效应值进行再分析,本文发现客户集中度对企业创新投入和企业创新产出均具有负面影响。不仅如此,客户集中度对企业创新投入的抑制作用在中小型企业和财务稳健的企业中更显著;而客户集中度对企业创新产出的负面影响则在成熟企业和财务绩效较好的企业中更突出。本文的研究结论既调和了现有文献的争议,又深化了我们关于客户集中度如何影响企业创新投入和创新产出的机制与路径的理解。

关键词: 客户集中度, 企业创新, 资源依赖, 组织学习, 知识搜索, 元分析

Abstract: Customer concentration is an important factor that affects enterprise innovation. However, there is no consensus on whether customer concentration promotes or inhibits enterprise innovation. This study employs a meta-analysis method to quantitatively integrate the existing research and clarifies the impact of customer concentration on enterprise innovation by distinguishing between innovation inputs and innovation outputs. Meanwhile, based on resource  dependence theory (RDT) and organizational learning theory (OLT), this study examines the boundary conditions under which customer concentration exerts stronger (or weaker) impacts on enterprise innovation. By re-analyzing 38 empirical studies containing 72 observations of effect sizes, this study finds that customer concentration has negative impacts on both innovation inputs and innovation outputs. In addition, the negative effect of customer concentration on innovation inputs is strengthened in small and medium-sized enterprises (SMEs) and in financially sound enterprises. Moreover, the negative impact of customer concentration on innovation outputs is stronger in mature enterprises and enterprises with better prior financial performance. Finally, the results not only reconcile the debate of the existing literature, but also deepen the understanding of the mechanisms and pathways of how customer concentration affects enterprise innovation inputs and innovation outputs.

Key words: customer concentration, enterprise innovation, resource dependence, organizational learning, knowledge search, meta-analysis