营销科学学报 ›› 2019, Vol. 15 ›› Issue (2): 1-18.

• •    下一篇

基于孝道视角的“子代-亲代”家庭旅游过程分析:驱动因素、代际互动和旅游评价

符国群 ,张成虎 ,胡家镜   

  1. 符国群,北京大学光华管理学院市场营销系教授,E-mail:fugq@gsm.pku.edu.cn。
    张成虎,通讯作者,北京大学光华管理学院市场营销系博士后,中国传媒大学经济与管理学院工商管理系讲师,E-mail:zhangchenghu_nk@126.com。
    胡家镜,四川农业大学旅游学院酒店管理系副教授,E-mail:jiajing111@sina.com。
  • 出版日期:2019-06-30 发布日期:2020-09-12
  • 基金资助:
    本文得到国家自然科学基金重点项目(71632001)、国家自然科学基金青年项目(71902002)、教育部人文社会科学研究青年基金项目(19YJC630210)及第65批博士后面上项目(2019M650379)的资助。感谢评审专家所提的宝贵修改意见和建议。

Analysis of Progeny–Parents Family Travel Process in View of Filial Piety: Driving Factors, Intergenerational Interaction and Tourism Evaluation#br#

Fu Guoqun, Zhang Chenghu, Hu Jiajing   

  1. Fu Guoqun, Guanghua School of Management, Peking University;
    Zhang Chenghu,Guanghua School of Management, Peking University; School of Economics and Management, Communication University of China;
    Hu Jiajing,College of Tourism, Sichuan Agricultural University
  • Online:2019-06-30 Published:2020-09-12

摘要: 本文基于对子代和亲代的深度访谈,从孝道视角探讨了成年子女携父母旅游的驱动力、两代人在旅游过程的互动和冲突解决,以及各自对家庭旅游的评价。研究发现,子代主要基于“互惠性孝道”下的报答动机发起家庭旅游,并在旅游过程中显示“孝意”驱动的“过度消费”。亲代除了对子女“孝意”予以积极回应外,还会运用孝道话语与“孝道文化资源”实现自己的要求,并对伴游过程做出评价。论文还对旅游后两代人对家庭旅游的评价所呈现出的较大差异做出了解释,并呼吁未来应更加重视从“孝道资源工具箱”视角而不是“观念-行为”视角研究“孝道”对家庭旅游行为的影响。

关键词: 家庭旅游, 孝道, 互惠性孝道, 代际互动, 深度访谈

Abstract: This paper attempts to explore why adult offspring initiate progeny-parent family travel, how two generations interact and deal with intergenerational conflicts during travel and how they evaluate their accompanying experiences from perspective of filial piety, based on in-depth interviews with both parents and their adult offspring. It is found that “repay” or “compensation” of filial piety is most important driving force to family travel with parents, and in many cases adult child exhibits “overspending” by showing filial obedience. On the other hand, parents occasionally utilize filial piety as culture resources to fulfill their personal goals, and to evaluate their experiences and interactions with adult children. Finally, we offered an exploratory explanation to why filial generation has a relative low evaluation while parent generation has a higher evaluation of family trip. Further, we suggest that future study in this particular area should attach much more importance to “filial piety tool boxes” paradigm which is in parallel with paradigm of “concept (values) affecting behavior”.

Key words: family travel, filial piety, reciprocal filial piety, intergenerational interactions, in-depth interview

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