营销科学学报 ›› 2016, Vol. 12 ›› Issue (1): 107-116.

• 论文 • 上一篇    下一篇

高层管理者和股东持股状况对公司市场导向的影响:源于定性研究的证据

宋竞,王锐,符国群   

  1. 宋竞,西南交通大学经济管理学院市场学系讲师,E-mail:jsong@home.swjtu.edu.cn。
    王锐,北京大学光华管理学院营销系副教授,E-mail:rwang@gsm.pku.edu.cn。
    符国群,北京大学光华管理学院营销系教授,E-mail:fugq@gsm.pku.edu.cn。
  • 出版日期:2016-03-01 发布日期:2016-05-26
  • 基金资助:

    本研究得到国家自然科学基金项目(71402151;71490722;70902013;71272006;70972012)、高等学校博士学科点专项科研基金资助课题(20130184120018)的资助,特此致谢。非常感谢两位匿名评审专家所提宝贵修改意见和建议。

The Effects of the Shareholdings of Top Management and Shareholders on Firm Market Orientation: Evidence from a Qualitative Study

Song Jing, Wang Rui, Fu Guoqun   

  1. Song Jing, School of Economics and Management, Southwest Jiaotong University.
    Wang Rui, Guanghua School of Management, Peking Univesity.
    Fu Guoqun, Guanghua School of Management, Peking Univesity.
  • Online:2016-03-01 Published:2016-05-26

摘要:

公司之间市场导向差异的主要成因何在?本文以高层梯队和代理理论为主要理论基础,运用基于内容分析所收集的一手和二手数据进行定性研究,分析结果显示高层管理者和股东持有公司股权的不同特征,即高管对公司股份的持有比例和非国有股东的股权持有集中程度,在很大程度上影响到他们倡导公司培养和发展市场导向的意愿和能力,因而有助于解释公司之间呈现出不同市场导向发展水平的原因。

关键词: 市场导向, 管理层持股, 股权集中度

Abstract:

Creating value for customers is key to the long-term success for any firm, which is the core of market orientation. However, the research on why firms differ in their levels of market orientation remains understudied. Drawing on the upper echelon theory and agency theory, the authors conduct a qualitative study to investigate whether the shareholdings of top managers and shareholders influence the development of firm market orientation. The findings suggest that the characteristics of their financial positions, including shareholding concentration and managerial ownership, shape their willingness and ability to promote market orientation. This study provides new insights into our understanding of the disparities in market orientation across firms. Managerial implications and the suggestions for future research are discussed.

Key words: market orientation, managerial shareholdings, ownership concentration