营销科学学报 ›› 2015, Vol. 11 ›› Issue (2): 1-17.

• 论文 •    下一篇

自我执行协议、关系准则与供应链上的机会主义

曾伏娥,陈莹,池韵佳   

  1. 曾伏娥,武汉大学经济与管理学院教授,E-mail:zfee@sina.com。
    陈莹,武汉大学经济与管理学院博士研究生,E-mail:jennyshining@hotmail.com。
    池韵佳,武汉大学经济与管理学院博士研究生,E-mail:chiyunjia@gmail.com。
  • 出版日期:2015-06-01 发布日期:2015-08-28
  • 基金资助:
    本研究得到国家自然科学基金项目(71372129; 71072104; 71102001)以及教育部21世纪优秀人才基金项目(273619)的资助,特此感谢。非常感谢两位匿名评审专家所提的宝贵修改意见和建议。

Exploring the relationship between relational norm and supplier opportunism based on self-enforcing agreement

Zeng Fue, Chen Ying, Chi Yunjia   

  1. Economics and Management School,Wuhan University
  • Online:2015-06-01 Published:2015-08-28

摘要: 论文采用交易成本理论下的自我协议理论,探讨交易管制和关系管制对供应商机会主义的复合影响。研究发现,特定联合交易投资和可观察性正向影响关系准则,而关系准则下的准则一致性和准则参与性负向影响供应商机会主义,具体而言,当准则一致性高时,双方为了共同的利益和责任采取行动,从而抑制供应商机会主义;而当准则参与性高时,交易双方共同决策,一起为组织构建目标,也能够限制供应商机会主义的发生。另外研究还检验了监控在关系准则与供应商机会主义之间的调节作用,发现监控水平越高,关系准则控制供应商机会主义的效果越强。

关键词: 自我执行协议, 关系准则, 特定联合交易投资, 可观察性, 机会主义

Abstract:

Drawing from self-enforcing theory that is developed from transaction cost theory, this paper focuses on exploring the hybrid effect of transaction governance and relational governance on supplier opportunism. The finding suggests that relational norm is positively related to joint-specific investments and observability of the exchanges. And two dimensions of relational norm: norm solidarity and norm participation have a negative effect on supplier opportunism. Specifically, when the norm solidarity is high, exchange partners act based on their mutual benefit and responsibilities, so that supplier opportunism will decrease in the exchange. When the norm participation is high, exchange partners make decisions and set organizational goals together, which will curb supplier opportunism. In addition, the paper finds that monitoring moderates the effect of relational norm on supplier opportunism. Specifically, the higher the level of monitoring, the stronger the negative effect of relational norm on supplier opportunism.

Key words: self-enforcing agreement, relational norm, joint-specific investments, obeservability, opportunism